The Value Score is a rating from 0 to 100 for every partner. It combines two things: the revenue they have sent you over time, and their current standing on WarriorPlus and JVZoo, shown by their badges.
That makes it smarter than ranking by revenue alone. A top earner is never pulled down for missing badges, a badge-heavy affiliate who has not sold for you yet still scores well, and a partner strong on both gets the biggest boost.
How it is worked out:
For each partner Launch Manager works out two parts.
The revenue part (0 to 100) is the revenue they have sent you, on a log scale against your top partner. Your biggest partner scores 100, and smaller partners still get a fair spread.
The authority part (0 to 100) adds up badge points, as follows.
- W+ Top 1% Affiliate 80, Top 5% 60, Top 10% 40, Top 25% 20 (the highest tier only)
- W+ Superstar Affiliate 25, Elite Affiliate 15
- W+ Top 1% Vendor 15, Top 5% Vendor 10, Elite Vendor 10
- JVZoo Premium Affiliate 70, Established Affiliate 35, Affiliate 15
- JVZoo Premium Seller 25, Established Seller 12
- JVZoo Product of the Day 15
The final score:
The final score takes the stronger of the two parts, then adds a bonus when the weaker part is also strong: plus 10 if the weaker part is 70 or more, plus 6 if it is 50 or more, plus 3 if it is 30 or more. The score never goes above 100.
Colours:
A score of 50 or more shows green, 20 to 49 shows yellow, and lower scores are plain.
Where you see it:
- The Value column on the Partners list, the launch pipeline, the Dashboard and Analytics
- The Partner Scorecard in the partner PDF, with the revenue and authority parts shown separately
- The Partner Report, as a Value Score rank
- The AI Brain, where VIP Partners need a score of 50 or more
How to use it:
- Sort the Partners list by Value, highest first.
- Filter to Top 1% Affiliate to see proven affiliates with high scores.
- Use Auto-Suggest Top Partners on a launch. It ranks partners by Value Score.
- Check the VIP Partners tier in the AI Brain before each launch.
A real example:
Grace Lindqvist has sent Dana far fewer sales than Marcus, so her revenue part is 78. She holds a W+ Top 5% Affiliate badge, so her authority part is 60. Her final score is the stronger part, 78, plus a bonus of 6 because her weaker part is over 50: 84, which puts her high on Dana's list for Inbox Magnet Pro.
Tips:
- Fetch badges for your partners. Without them, the score is revenue only.
- Merge partners with several accounts. The score uses combined totals. See Merging Partners.
- Value and Balance answer different questions. Value says how important a partner is. Balance says who owes whom.