Once a network's marketing API is connected, ADs creates the whole campaign there from your campaign screen: a campaign, an ad group and one ad per ad you tick, with your pictures, all paused.
Where to find it:
Open the campaign and scroll to Create it on your other networks (paused). There is a box for each connected network the campaign is ticked for.
Every setting:
- Daily budget, in that ad account's currency.
- Countries.
- Your audiences: Only them or Keep out for each list made on that network. A list not made yet shows Not made yet (Audiences tab).
- The ads to include. Each needs a picture.
Step by step:
- Fill in the box and press Save these settings. It shows anything still needed.
- Press Create on (network) (paused). ADs asks first, then creates everything paused and gives you a link to open it.
- Open it in that network's ads manager, check it, and switch it on there.
Pressing it again makes a second copy, and ADs reminds you first; both copies still count in your results. The box shows Created, paused once it exists.
These are made as traffic campaigns (clicks to your page), because a brand-new tag has no leads to learn from yet. Once the network shows leads or sales from its tag, switch the goal to conversions in its ads manager.
What each network gets:
- LinkedIn: a campaign group, a Sponsored Content campaign and one single-image ad per ad, from your company page.
- Pinterest: a campaign, an ad group, and one pin plus ad per ad, saved to your board.
- Snapchat: a campaign, an ad squad, and one web view ad per ad from your public profile (minimum budget 5 a day).
- Reddit: a campaign, an ad group (with your Reddit Pixel, which Reddit requires) and one ad per ad, posted from your Reddit profile with your picture. Reddit reviews new ads, which can take up to two business days.
- TikTok: Prepare on TikTok (you add the video) makes a campaign and an ad group, with your pictures uploaded to the ad account. TikTok shows picture-only ads on its partner apps, not on TikTok itself, so add the ad there as a video or a carousel with music, then switch it on.
How results are counted:
Links carry paid tags and a campaign tag, so Results, the Dashboard and Autopilot count each network's clicks, leads and sales against the right campaign. If a network refuses a step, you see its words, and what was already made is removed again on TikTok, Pinterest, Reddit and Snapchat. On LinkedIn it stays paused, named after the campaign, for you to delete there.
A real example:
The course campaign of yoursite.com has a TikTok box: $20 a day, United States, all five ads ticked. After Prepare on TikTok (you add the video), the box shows Created, paused, and the owner added a short video in TikTok Ads Manager before switching it on.
Tips:
- Make each network's audiences first, so you can keep buyers out.
- Start small on a new network, for example $10 to $20 a day, and watch Results for a week.