Like Google and Meta, the other networks learn from your sales. ADs sends each lead and sale to TikTok, LinkedIn, Pinterest, Reddit and Snapchat through their own conversions APIs, every hour, from your server.
Where to find it:
Open Networks, TikTok, LinkedIn, Pinterest, Reddit, Snapchat. The chips at the top show each network's state (Sending, or Not set up); click one to open its card.
Step by step:
- Open the network's card and Show me exactly how. It gives the exact steps in that network's ads manager.
- Paste what it needs:
- TikTok: Pixel code and an Events API access token (optional: a test event code).
- LinkedIn: a Conversions API access token, and the Conversion ID for leads and the Conversion ID for sales.
- Pinterest: Ad account ID and a Conversion access token.
- Reddit: Pixel ID and a Conversion access token (optional: a test ID).
- Snapchat: Pixel ID and a Conversions API token.
- Tick Send leads and sales to (the network) every hour.
- Choose whether to Also send ones credited to the network by UTM but with no click id, or Send every lead and sale, whatever its source.
- Press Save.
Only conversions from that moment on are sent. Sales taken back are never sent.
Testing it:
- TikTok, Pinterest, Reddit and Snapchat: the test button sends test events that the network checks but never counts.
- LinkedIn has no test mode, so its button, Check the token and conversion ids (nothing is sent), checks your token and both conversion ids with LinkedIn and shows each conversion's name.
Is it working:
Each card shows Sent, last 30 days; Waiting (goes every hour); Refused (after 5 tries); and Last sent. Send waiting conversions now sends without waiting. Disconnect removes the token.
How each event finds its ad:
Each event carries the network's own click id when the visitor came from its ad (ttclid, li_fat_id, epik, rdt_cid, ScCid), so the network matches it to the ad. A batch a network refuses for its content is split until the one event it objects to is found, so it never holds up the rest. If a token is refused, a banner on every admin screen tells you, with the network's words.
A real example:
yoursite.com pasted its TikTok pixel code and Events API token, ticked the hourly send and the UTM option, and pressed Send test events to see them in TikTok's Test Events. The TikTok card now shows 73 sent in 30 days and SENDING EVERY HOUR. LinkedIn sends with two conversion ids, one for leads and one for sales.
Tips:
- TikTok ends a token that goes unused for 90 days; the hourly send keeps it alive.
- LinkedIn takes conversions up to 90 days old; Reddit up to 7 days.
- To also send audiences and read spend, connect the marketing API on the same card. See Connecting A Network's Marketing API (Audiences, Spend, Campaigns).