🧯 Troubleshooting

Most things have a simple next step. Find the message you see below and follow it. For anything else, open Diagnostics and press Copy For Support.

Google:

• If you see "Error 400: redirect_uri_mismatch": add the redirect address shown on the Google Ads tab, exactly, to your OAuth client in Google Cloud.
• If Google says the project is on Test access, or "not approved" (HTTP 403): press Check my access on the Google Ads tab, then Apply for Explorer access in Google Cloud. Or connect with the Google Ads script, which needs no access level. With the script connected, ADs notices Test access by itself and lets the script do the work until Google approves the project.
• If the Google Ads script card is not green: open the script in Google Ads, press Run, and check Frequency is Hourly. Waiting jobs run on its next run. ADs emails you if the script has not reported for two days.
• If your Google account is not in the list, or shows no access: type its id in step 3, or give the connected Google login Admin access to that ad account in Google Ads.
• If Customer Match says no: Google's reason is shown on the list. Usually the account needs more history or good standing; lists still work to keep customers out.
• If a list says "Not in Google Ads yet: 1 step left": follow the step on the Audiences tab to make the list from the connected file.

Meta and the other networks:

• If Meta asks about Custom Audience terms: accept them once per ad account with the link in Facebook & Instagram, step 4.
• If a banner says a network refused the token: paste a new one on its card. Conversions resume on the next hourly run.
• If a list is "too small": networks need 100 to 1,000 matched people before they show ads to it. Keep it as a Keep out list meanwhile.

Results:

• If no sales show: check Settings, Ad click tracking is on, that your ads point at pages of this site, and that your sales plugin is listed in the Dashboard's What I found.
• If an Audience Vault list is missing: the Vault must be on the same site; an older Vault shows only the segments it supports, so update it.
• If Autopilot lists a lead campaign as spending with no sale: judge it by its cost per lead on Results, and Dismiss the line if the leads are worth it.

AI:

• If the AI stopped: open Settings, AI budget and spend. If the monthly budget is reached, raise it or wait for the new month. The provider's own message is in Logs.
• If the analyst or the AI builder says Claude wants a different thinking setting: ADs learns the right setting from Claude's own answer and tries again straight away, so it settles by itself.

Still stuck?:

1. Open Settings, Diagnostics.
2. Press Copy For Support.
3. Press Contact support and paste it in, with what you were doing.

A real example:

The owner of yoursite.com saw the Google Ads script card turn grey after a holiday. They opened the script in Google Ads, saw Frequency had been switched off, set it to Hourly and pressed Run. A minute later the card read CONNECTED, and the waiting jobs ran.

Tips:

• Logs filtered by a network show its exact words, which usually name the fix.
• See Logs And Diagnostics for both screens.