People search on their phones more than anywhere else, and your Google Search ads already show there. To reach people in Gmail, on YouTube and in the Discover feed on phones, add a second Google campaign with pictures, written from the same brief.
Phones and Search ads:
Google Search ads show on phones, tablets and computers. Nothing extra is needed. The Google Search campaign section says so at the top: Phones are included.
To bid more or less on phones:
- Open the campaign's Google Search campaign section, section C.
- Open Ad schedule, devices and dates.
- Under Devices, choose more, less or never for Mobile phones, Computers or Tablets.
- Save these settings, then create or update the campaign.
Gmail, YouTube and Discover:
These are picture and video ads, so they run as a second Google campaign.
- At the top of the Google Search campaign section, press Add Gmail, YouTube & Display. Or tick Google Gmail, YouTube & Display under Where it runs.
- A new section, Google: Gmail, YouTube, Discover and Display, appears on the campaign. The same brief writes its text, and its pictures come from your ads.
- When both are ticked, the Google Search campaign section says "Gmail, YouTube and the Discover feed are in this campaign too: go to that section".
A real example:
On yoursite.com, tablet clicks cost more and sold less, so the owner set Tablets to -50% on the course campaign. Then they added Gmail, YouTube & Display, which made a Demand Gen campaign for Gmail, YouTube in feed, YouTube Shorts and Discover from the same brief.
Tips:
- Most phone searches are short. Keep your first headlines short and clear.
- See Gmail, YouTube, Discover And Display Campaigns for every setting of the picture campaign.