People type their name however they like. Some send joe, some send JOE, and both look wrong in an email that opens with Hi.
Settings has an option called Capitalise names in emails. Turn it on and names are tidied as the email goes out.
What it changes:
- Only names that are entirely lower case or entirely upper case are touched. A name already typed normally is left exactly as it is.
- McDonald, O'Brien, van der Berg and initials like J.R. are all handled correctly.
- Names in scripts that have no capital letters, such as Chinese or Arabic, are never altered.
What it does not change:
- The name stored on the subscriber. Only the copy going out is tidied, because what somebody typed about themselves is their record, not ours.
This also covers the case a bulk clean up can never reach: the welcome email that goes out the second somebody opts in, before anybody has had a chance to tidy anything.
Want it for one email only?
Use {{cap.first_name}}, {{cap.last_name}}, or {{cap.name}} in that email instead of turning the setting on. Those always capitalise, whatever the setting says.
This is separate from Tidy Names, which cleans the stored values in bulk and can be undone. Use Tidy Names to fix your database, and this setting to make sure everything going out reads well from now on.