🚀 Launch Manager: Target Buyers By Product

Launch Manager records every WarriorPlus and JVZoo sale on your site, and Stripe sales through its Stripe add-on, with the affiliate behind each one and your JV partners. The Mailer reads that history directly, because it lives in the same database, so you can email people based on exactly what they bought.

That means no more pitching a product to someone who already owns it, and no more guessing who your best customers are.

Where to find it:

Go to Setup, then Integrations, and find the Launch Manager section. It says Connected when Launch Manager is active on the same site. Setup, then Upgrades shows the same status, with how many products are tracked.

What it adds to the Mailer:

1. It fills the buyer filters in every audience builder, under Buyer: Product purchased (bought any of, bought all of, never bought any of), Total spend, Number of purchases, Last purchase, and Buyer type.
2. Buyer type choices: Has bought (any product), Never bought, Bought via affiliate, Bought direct (no affiliate), and Is a JV partner.
3. It feeds the Makes a purchase trigger in Automations, so a flow can start the moment someone buys.
4. Buyer details in each subscriber's profile: products, spend and a timeline.
5. Revenue on every broadcast and automation report, credited by the last click before purchase. See How Email Revenue Is Counted.
6. The LM: All JV partners segment in every segment picker.

Syncing your JV partners:

1. Go to Setup, then Integrations.
2. In the Launch Manager section, click Sync JV partners to RAIM subscribers (the button shows an arrow between the two).
3. Your partners are added as subscribers, so you can email them about launches.

Partners added this way arrive under the silent import lock, so they never start a welcome email or sequence by themselves. See The Silent Import Lock.

Launch Manager also sends its JV partner emails and the mailings you plan in its mailing planner through the Mailer, using your sending connection.

Targeting buyers step by step:

1. Start a broadcast, or open a segment.
2. In the audience, click + Add filter and choose Product purchased.
3. Choose bought any of and tick the products.
4. To leave out owners of another product, add a Product purchased filter in the leave out part of the audience and choose that product.
5. Check the live count, then save or send.

Ask the AI Segment Builder in plain words instead, such as buyers of the tomato course who never bought the bundle. It matches the product names to your real catalogue.

A real example:

Leafwise Gardening sells the Raised Bed Masterclass and the Complete Garden Bundle. Anna wants to offer the bundle to masterclass buyers who do not own it yet. She builds an audience with Product purchased, bought any of, Raised Bed Masterclass, and leaves out Product purchased, bought any of, Complete Garden Bundle. She also starts an automation with the Makes a purchase trigger for the masterclass, so every new buyer gets her onboarding emails.

Tips:

• Your full sales history counts, not only sales from today, so segments work on every past buyer.
• Use a product group to name a set of products once, then use it everywhere. See Product Groups: Name A Set Of Products Once.
• Leave owners out of every broadcast automatically with Always leave out. See Always Leave People Out Of Broadcasts.
• Not installed yet? The Upgrades screen shows what it adds and links to it, and you can read more at resultsaix.com/launch-manager/.