Funnel pages run outside your theme and use a few small requests of their own: the opt-in form, the redirect to the download page and the click on the PDF button. Caching, speed and security plugins sometimes get in the way of these. The fix is usually a simple exclusion.
Where to check first:

Click the Diagnostics tab. If you run a plugin that is known to need attention with funnels, a section called Detected Potential Conflicts lists it with a note on what to do. Active Plugins further down lists everything running on your site.
What the Diagnostics notes cover:
- WP Super Cache, W3 Total Cache, WP Rocket: exclude every address that starts with /free/ (your funnel pages) from caching and minification, and for W3 Total Cache also exclude POST requests.
- LiteSpeed Cache: add your /free/ funnel addresses and capture.php to the Do Not Cache list.
- Wordfence and Sucuri Scanner: if opt-ins fail, allow your autoresponder's addresses through the firewall.
- Really Simple SSL: if funnels redirect to wp-admin on some requests, check its mixed content settings.
If you changed your URL Prefix, use your own prefix in place of free.
Step by step:
- Follow the note for any plugin listed under Detected Potential Conflicts, then clear that plugin's cache.
- Test the funnel in a private window.
- If it still misbehaves, note the time and go to Plugins in WordPress.
- Deactivate your other plugins except Free List Building Website, ideally on a staging copy of your site.
- Test again. If it works now, reactivate the other plugins one at a time and test after each one. The plugin that brings the problem back is the one to look at.
- Reactivate everything you turned off.
Send the result to support:

Include the name of the plugin, your Diagnostics report and the Debug Log. See How to Get Support.
A real example:
Your Site used a page cache plugin, and some visitors saw an old version of a funnel after Sam changed its headline. Sam added the /free/ funnel addresses to the cache plugin's list of pages never to cache, cleared the cache, and every visitor saw the new headline.
Tips:
- After any exclusion, clear all caches: the plugin's, your host's and any CDN.
- Your Showcase page address, such as /free-resources/, benefits from the same exclusion.
- See "404 Error on Funnel Pages" and "Emails Are Not Being Collected" for related checks.