Every funnel is a small folder of ready-made files. Knowing what is inside helps you understand what visitors see, what the PDF Rebrander changes, and what to check if a page looks wrong.
Where to find it:
On your server the folders live in wp-content/uploads/listbuilderpro-assets/funnels/. Each folder is named after the funnel, for example EmailListBuildingChecklist or 100ReadyToUseAIPrompts. You never need to open them to use the plugin, but you can look with your host's file manager or an FTP program.
The files:
- index.html: the squeeze page, the opt-in page where visitors enter their email. The plugin adds your autoresponder form, your headline override and your tracking codes as it serves the page.
- download.html: the download page visitors reach after opting in. It holds the download button, your Recommended Resource box, your resources and your banners.
- download.pdf: the free report, the lead magnet itself. The PDF Rebrander reads this file and saves a rebranded copy elsewhere, so this original stays as it is.
- box.png: the cover image. It shows on the Funnels tab, on the Showcase page and in the Traffic Toolkit.
- share.jpg: the 1200 by 630 social share card used when someone shares the funnel link on Facebook, X, LinkedIn or WhatsApp. The plugin fetches it in the background after an update, a few funnels at a time.
- privacy.html, terms.html and disclaimer.html: the bundled legal pages linked in the footer of each funnel.
- index.php: an empty safety file so the folder can never be listed in a browser.
How the files reach visitors:
Visitors never see the folder address. The plugin serves each file at a clean address under your URL Prefix:
- Squeeze page: yoursite.com/free/EmailListBuildingChecklist/
- Download page: yoursite.com/free/EmailListBuildingChecklist/download/
- Legal pages: .../privacy/, .../terms/ and .../disclaimer/
Only these files are served this way. The plugin checks whether the funnel is switched on before it serves anything.
Where your changes are kept:
- Rebranded PDFs: in wp-content/uploads/listbuilderpro-assets/rebranded/, one folder per funnel. The plugin hands out the rebranded copy when one exists.
- Headlines, colours, links and tracking codes: in your WordPress database, not in the files.
- Your own legal pages: on the Legal tab, also in the database.
Because your changes are kept outside the funnel folders, downloading the assets again never removes them.
A real example:
Sam wants the Email List Building Checklist to promote the Inbox Starter Course inside the PDF. Sam rebrands it on the PDF Rebrander tab. The original download.pdf stays in the funnel folder, the rebranded copy goes into rebranded/EmailListBuildingChecklist/, and visitors to yoursite.com get the rebranded one.
Tips:
- Change headlines and links on the funnel's Edit page, not in the HTML files. Your settings stay in place through every update.
- To replace the legal pages for every funnel at once, use the Legal tab (see Legal Pages: Privacy Policy, Terms and Disclaimer).
- If files are missing, see Re-Downloading Missing Files.