One link that opens every free guide you offer is easy to share and easy to remember. Your Showcase address stays the same as long as you keep the same Page Slug, so you can print it, pin it and put it in your bio.
Where to find the address:
Open the Showcase tab. The Your Showcase Page box shows the Live URL, for example yoursite.com/free-resources/. Click it to open the page, or copy it from there.
Places to share it:
- Your website menu: in WordPress go to Appearance, Menus, add a Custom Link with the Live URL and a label such as Free Resources.
- Social profiles: the link in your bio on Instagram, TikTok, X and LinkedIn.
- Your email signature: one line such as Free guides for marketers, followed by the link.
- Emails to your list: a P.S. pointing new readers to more free guides.
- Ads: the Showcase page works well as a landing page because it gives people a choice.
- Your YouTube descriptions and podcast show notes.
Share one category:
Every category has its own address, for example yoursite.com/free-resources/category/email/ for List Building & Email Marketing. Use these when you post in a group about one topic.
Let visitors share it for you:
The Share button in the Showcase header lets visitors send the page by Facebook, X / Twitter, LinkedIn, Pinterest, WhatsApp, Telegram or Email, or copy the link.
A short address that always works:
Your funnel prefix on its own, for example yoursite.com/free/, also sends visitors to the Showcase page. It is easy to say on a video or a podcast.
A real example:
Sam puts yoursite.com/free-resources/ in the Your Site menu, the Instagram bio and every email signature. In a Facebook group about email marketing, Sam shares yoursite.com/free-resources/category/email/ instead, so the group sees only the email guides.
Tips:
- Decide on your Page Slug before you start sharing, then leave it alone.
- Use the Traffic Toolkit for posts about a single funnel, and the Showcase link when you want people to choose.
- Check the page now and then on your phone, as most social visitors arrive on mobile.